The soul of the company
I am a mother, a sommelier, a technical expert in extra virgin olive oils and olive press, but before that, a woman madly in love with her land, fruitful and generous, and difficult at the same time.
Mine is not a story about generations…. But a project born from a dream and carried out with passion and determination, from a great desire for redemption for myself and my land, from the will and perseverance to study and specialize in the field, after becoming aware, coming from the world of wine, that oil was the child that needed it most. It was a life choice, a challenge to give the right value to a product rich in virtues, but also a story of love for my extraordinary land: Sicily. A land that over the centuries has welcomed different peoples and cultures in an overwhelming embrace.
A production of excellence that aims to be a harbinger for new lifestyles, with the well-being of people and the planet at its center.
For many years I have cultivated the passion of spreading the culture of quality extra virgin olive oil, for me oil is not an “end” but “a means” of spreading the culture of quality extra virgin olive oil, its health and hedonistic value, but also social promotion.
It is not just about the company, production processes, and business, but about production that interprets and narrates my Land through feelings and emotions, so that those who love one cannot help but fall in love with the other and vice versa.
A job that becomes a mission
A territory, a climate that make our quality oil unique, with a clear and unrepeatable identity, enriched by a landscape, historical, cultural context and by the human factor represented by knowledge, professionalism, awareness, tradition, passion,capable of expressing the perfect fusion between environment, agricultural management, so as to enhance all those organoleptic characteristics of a cultivar of long Sicilian tradition, trying to be socially honest, transparent, fair and morally whole.
Creative personality mom. He writes poetry and madly loves his profession. The love for the excellent products of her land,and the desire to acquire skills in different and complementary areas led her to obtain numerous specializations in Supply Chain Quality Systems and Agri-food Safety, in Operational and Strategic Marketing, Communication, Sales executive Food and Beverage sector.
He boasts qualifications as Technical Expert Taster of Wine and Extra Virgin Olive Oils and is a member of the committees for the certification of D.O.Sicilia, Extra Virgin Olive Oils PGI, Sicily and PDO Val Demone at IRVOS Palermo and at the Regional Wine and Oil Institute IRVO Palermo.
She is also an AIS Sommelier expert in sensory analysis; oil mill technician specializing in new extraction techniques for the production, communication and marketing of extra virgin olive oils of excellence. Business consultant and trainer and project manager with various roles and in different sectors of wine and oil companies. After years of experience, from his determination comes Embrace an extra virgin olive oil that aims to be a messenger and disseminator of new lifestyles.
Embrace, for a huniversal hug
Symbol of the principle of reciprocity, of giving and receiving enclosed in an embrace.
EMBRACE. Embracing a land of diverse cultures.
Sicily was the center of the ancient world.
Greeks, Phoenicians, Sicans, Romans, Barbarians, Byzantines, Arabs, Normans, Swabian monarchs, Angevins, Aragons, Spaniards, and the Bourbons. each people has left a mark that today coexists alongside the mark of another people, thus achieving a harmonious and perfect synthesis.
Sicily is one of the most evocative settings if one wants to admire the encounter and contact between different civilizations; those who see in diversity a cultural grandeur and in the line separating peoples a unifying line, and not an insurmountable border, will know how to recognize that Sicilian singularity that is “key to everything.”
An incentive to welcome new beginnings with gratitude and purposefulness.
EMBRACE. a hug to life.
The olive tree stands solid and proud, showing vigor to the world with the strength of its roots, stretching out, filling every gap, the trunks clutched and twisted together almost as if in a desperate embrace, symbolizing the struggle for survival, releasing unparalleled strength and vigor.
EMBRACE. Nourishment for body and mind.
because a high-quality oil rich in polyphenols with its properties has a beneficial effect on our health as well as a hug.
A hug that warms the soul and heart.
Hugs are a health boon: they release health hormones such as oxytocin, reduce stress levels, are good for cardiovascular health, and can release positive emotions.